![]() What this drops indicates for Black Widow is that the fanboys came out in a front-loaded nature on Thursday and Friday, and the regular moviegoers, who are typically part of the walk-up crowd on Saturday night, opted to stay home. Even if we backed out those Thursday previews out of Friday, Black Widow is still down 11% on Saturday, which is still big for an MCU title. Throughout the weekend, box office analysts continually lowered their estimates as ticket sales plummeted. While that figure is higher than Disney theatrical distribution’s estimate of ~$75M pre-weekend, it’s lower than what the industry was initially forecasting on Friday and Saturday AM, and that’s because it’s hard for many box office analysts to forecast these day-and-date titles from Disney and Warner Bros. ![]() And if you want to know how that hurt the pic at the weekend box office, here’s how.īlack Widow took a big fall on Saturday, earning $23.3M, which, next to its Friday (including Thursday previews) number of $39.5M, reps a 41% drop, which translates to an $80M start. How the Disney+ Premier Factor Hurt Black Widow at the Domestic Box Office Florence Pugh in Black Widow DisneyĪs we say above, the majority of the $60M global Disney+ Premier spend on Black Widow leans toward domestic. ![]() Disney reports that Marvel fans have streamed nearly 3 billion hours of content on Disney+. MCU on Disney+ saw record premiere-watched weekends with Loki (per Samba TV), which bested the weekend of previous champ The Falcon and The Winter Soldier. There’s no question it’s been worth the wait – Cate Shortland, Scarlett Johansson, and the Marvel Studios team have delivered an exceptional film that continues a legacy of creative excellence as the Marvel Cinematic Universe expands and enters a new era,” added Alan Bergman, Chairman, Disney Studios Content. “It’s incredible to see audiences enjoying Black Widow after two years without a new Marvel Studios film, and this spectacular opening weekend shows just how eager fans have been to see this beloved Avenger in her own story. “ Black Widow’s strong performance this weekend affirms our flexible distribution strategy of making franchise films available in theaters for a true cinematic experience and, as COVID concerns continue globally, providing choice to consumers who prefer to watch at home on Disney+.” “Once again, Marvel has delivered an exceptional film to the delight of fans worldwide with Black Widow achieving numerous milestones in the current marketplace,” said Kareem Daniel, Chairman, Disney Media and Entertainment Distribution, in a statement. Disney reports that the combined dollars on Black Widow‘s opening weekend marks the highest domestic opening weekend for a Marvel Cinematic Universe origin story after Black Panther ($202M 3-day) and Captain Marvel ($153.4M) Disneyland Paris Hit By Cast Member Strike & Demonstrations Visitors Split Between Solidarity & Dismay Over Disruptionĭisney states that the combined theatrical and Disney+ Premier Access opening makes Black Widow the only film to surpass $100M in domestic consumer spend on opening weekend since the start of the pandemic.
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